Survey Design
Survey Design
Though surveys can be set up very quickly, it takes some thought to ensure that Opinion-8 is used to the full to meet your company's objectives. We can help you to make the most of all the features of automated surveying, by assisting with the process of defining survey objectives, structuring the survey and finding the best questions to ask to meet your objectives, and designing a survey script that works well in practice. For our guidelines on good practice in designing IVR surveys click on the title link above.
Transcription & Reporting service
If comments are being recorded over the telephone and these require transcription, we can categorise and transcribe comments according to your criteria. We can also summarise survey data in a regular monthly report if you are collecting feedback on an ongoing basis.
Advocacy Index & Benchmarking service
Your 'Advocacy Index' measures the extent to which customers would recommend your services. Research has found that word of mouth, both positive and negative, is a powerful component in driving UK business growth. Opinion-8 provides a simple way of finding out whether your customers are acting as a volunteer salesforce or not - and if not why not. Benchmarking offers the opportunity to find out how you compare to other companies in your market sector, and to identify those parts of your business that are driving growth, and those that are hampering it and why.